#Stellamania Influencer Campaign
Stella Rosa, the top-selling wine brand in the U.S. was in such high demand in 2020 that some of its wines were available in very low quantities or completely out of stock due to the Covid-19 pandemic. They conducted an extensive search and selected Vaquero Advertising as their digital agency of record to handle marketing efforts. What they needed from us, was to boost brand awareness and increase sales.
EXECUTION PHASE
01
Identify micro-influencers based on follower count, engagement and location.
02
Activate micro-influencers with one-to-one conversations and recruit them to create content. Coverage 31 States.
03
Typically, we are offering to give them a product in exchange for their action.
#Stellabrate
04
Track the engagement each post receives to measure their audience’s exposure and interaction with the brand.
We are very proud of our collaboration with more than 80 influencers for our #Stellamania Campaign. Take a look at their posts! @stellarosa
#Stellamania Results
87 Signed Influencers
62, 546 Total Likes
1.5k Contests Views
300 Entries
Stella Rosa’s IG
144k Initial Followers
176K End of Campaign Followers