GOAL
Attract a wider audience and promote The Warning RockBand single ‘’Choke’’ with an influencer program executed on TikTok and IG Reels.
THE PROCESS
Influencers showcased themselves rocking out with The Warning Rockband and encouraging people to listen to the new single ‘’Choke’’ by making a TikTok/ Reels duet video. The main focus was to attract a wider audience by challenging our influencers (no matter their content category) to show their rockstar attitude, have fun and get creative.
EXECUTION PHASE
01
Vaquero® partnered with Influencers who express passion for music, lifestyle, fashion, makeup, photography and creative content from around the world. Influencers took complete creative control of their duet video, rocking out and enjoying the song.
02
Activate micro-influencers with one-to-one conversations to present them the campaign and recruit them to create content.
03
Negotiate with the influencers and sign the contract.
#Choke
04
Track the engagement, views, and comments of each post to measure their audience’s exposure and interaction with the brand.
THE WARNING RESULTS
29 Signed Influencers
79,406 Total Likes
724,124 Views
1,006 Comments
184K Initial Followers IG 1246K End of Campaign IG Followers
41,4K Initial Followers TikTok 132K End of Campaign TikTok Followers
Spotify Streams August: 288,944 End of Campaign December: 1,769,742